The WHO Collaborating Centre at CERA works to translate research that can be applied in low- and middle-income communities around Australia and the world, where more eyecare services are needed. Our goal is to improve the quality, effectiveness and accessibility of eyecare services, supporting the World Health Organization in its critical work to reduce the global burden of blindness. Our efforts include the development of a smartphone-based application for testing visual acuity in order to improve the accessibility and effectiveness of eye care services. We are also implementing the WHO MyopiaEd campaign in Australia to improve awareness of myopia among target populations.